Major Virtual Tunnel

Description

What is Major Virtual Tunnel?: Major Virtual Tunnel is a phygital concept that integrates AR and AR to create an immersive and interactive environment, where each installation becomes an instagrammable experience. Thanks also to Avatar with AI, Visitors can interact innovatively and share their experiences on social media, generating viral visibility for the brand. This project offers a space that combines communication, vendita e brand awareness, amplifying the engagement and transforming any interaction into an unique marketing opportunity. How interactivity improves engagement?: Thanks to the use of advanced technologies, Your brand will be able to create engaging experiences that stimulate active participation. This approach not only attracts attention, But it favors a high level of engagement, deepening the connection with the public. What kind of spaces will be available for brands?: Your brand will have a branded space and set up ad hoc, To increase the possibility of photo opportunities, and Brand’s visibility. This customization allows you to give greater visibility through all visitor social channels. Each space will be designed to attract visitors and stimulate them to share their online experiences. Because instagrammable moments are important?: Creating photo opportunities offers visitors the opportunity to take extraordinary photos, generating shareable content. This translates into millions of views and in greater visibility for your brand, expanding your notoriety. How the avatar improve experience?: Your brand will have vertical screens from 85 Interactive Avatars called Major Visual called Major Visual capable of providing real -time information and assistance. This innovative technology improves interaction with visitors and facilitates conversion into sales. How the contents within the screen are managed?: Un sistema di back-end user-friendly, active 24/7, Allow your brand to independently manage your communication and sale strategy. You can update the notions of the Avatar and analyze data at any time, maximizing the effectiveness of your initiatives. I can insert photos of my product in the screen major visual?: You can insert and update products of the products through a user-friendly back-end system. I can brandish the screen major visual?: You can insert and update the Major Visual Screen with your logos through a user-friendly back-end system. How this project contributes to urban renewal?: Participating in the project, Your brand will contribute to the redevelopment of the Metropolitan Gallery de Angeli-FRUA, promoting sustainability and urban renewal. This commitment improves the image of the brand, associating it with positive values. When Major Virtual Tunnel open?: Major Virtual Tunnel is scheduled to open by 2025, providing a new destination for experiential entertainment in Milan, Easily accessible for clubs and tourists . Where is Major Virtual Tunnel?: Major Virtual Tunnel is rising at the Metropolitan Gallery in Piazza De Angeli in Milan. Redeveloping an area to date in a state of abandonment. How many visitors expect?: The performance provides for a daily turnout of about 2.000 visitors, with potential peaks up to 5.000 During the periods of greater turnout. Because brands should participate in Major Virtual Tunnel?: Actively participating in the Major Virtual Tunnel will allow you to obtain greater visibility. This offers unique opportunities to connect with the public in an innovative and memorable way. Which technologies will be used?: The project uses advanced artificial intelligence technologies and augmented reality to create engaging and interactive experiences. Major Virtual Tunnel's artificial intelligence is designed ad hoc to center your brand, communicating it how you want. These technologies allow to integrate physical and digital elements fluidly. How brands can measure success?: You can analyze data through the back-end system, monitoring the involvement of visitors and the performance of the campaigns. This information will allow you to optimize your strategies in real time. What kind of public will attract the exhibition?: Major Virtual Tunnel will attract a diversified audience, From young people to families and tourists. The unique proposal of immersive experiences makes it attractive for various market segments, Especially Millenials and generation Z. What is the goal of the project?: Major Virtual Tunnel's goal is to create an innovative ecosystem for brands, exploring new communication and sale strategies through significant and memorable interactions. How access to exposure works?: Visitors will be able to easily access exposure through public transport, being located in a central position in Milan. The information on the ticket and reservations will be available online. What is the cost for brands to participate?: The promotional launch price to have a space in the Major Virtual Tunnel is of 18000 € for the first year. What is the price?: The promotional launch price to have a space in the Major Virtual Tunnel is of 18000 € for the first year. HOW MUCH DOES IT COST?: The promotional launch price to have a space in the Major Virtual Tunnel is of 18000 € for the first year. There will be support for brands during the exhibition?: Yes, You will receive continuous support from the Major Virtual Tunnel team to guarantee a fluid and optimal experience, from the design of the spaces to the implementation of technologies. How the concept will be promoted?: Major Virtual Tunnel will use a multi -channel marketing strategy, include social media, advertising campaigns and collaborations with influencers, To maximize visibility and turnout to exposure. Because this approach is innovative?: The integration of AI and AR in a Phygital experience creates a unique and engaging way of interacting with brands, distinguishing itself from the traditional marketing and communication methods. What is the advantage of instagrammable moments?: The shareable moments increase your brand's online visibility, helping to create Buzz and attract new visitors thanks to digital word of mouth. Creating instagrammable installations will attract public?: The current trend shows that most people choose their vacation and leisure destinations based on their potential to create visually captivating content to share on social media. Major Virtual Tunnel uses this phenomenon by creating instagrammable installations designed to attract visitors and stimulate them to take photos or videos that they will then publish online. Every corner becomes a scenario that the public will want to share, increasing visibility and making the space viral viral. This approach not only attracts a constant flow of visitors, But it makes the experience lived becomes an organic and highly effective form of advertising for the brand. How the project encourages the interaction of the public?: Immersive and interactive experiences stimulate visitors' curiosity, encouraging them to explore and participate actively, increasing involvement and fun. What is the focus on sustainability?: The project aims to redevelop urban areas, promoting sustainable practices that respond to modern needs and contribute to a better future. There are already other similar realities in the world?: There are other similar realities, come TeamLab e Borderless a Tokyo. However, Major Virtual Tunnel stands out for its focus on AI and the integration of specific sales strategies for brands. What is the marketing strategy to attract visitors?: Major Virtual Tunnel will use multichannel marketing strategies, including social media, advertising campaigns and collaborations with influencers, To maximize visibility and turnout to exposure. How they can brands optimize their experience?: Your brand will be able to work closely with the Major Virtual Tunnel team to customize installations and communication strategies, ensuring to align with the interests of the public. What is the duration of the exhibition?: The minimum duration of an installation is 12 months, But Major Virtual Tunnel aims to create an event that can attract visitors for a long time. What kind of feedback will be collected?: Feedback collection tools will be used, such as polls and interactions analysis, To monitor the satisfaction of visitors and make continuous improvements. How partnerships with brands will be managed?: Major Virtual Tunnel plans to establish clear agreements with brands, defining roles, responsibility and methods of collaboration to guarantee mutual success. What makes this project unique compared to others?: The integration of AI and AR technologies in a Phygital environment, Together with the possibility of personalizing experiences for brands, makes Major Virtual Tunnel a distinctive project in the current panorama. What is the long -term goal of the project?: The long -term goal is to become a real new retail and communication paradigm. How the brands performance will be monitored?: You can monitor your brand's performance through detailed analyzes of the data interactions collected, allowing you to optimize your strategies in real time. What is the procedure for selecting brands?: Major Virtual Tunnel will follow a selection process that considers the alignment of your brand with the values of the project, the innovation of the proposals and the ability to attract the public through the project of your installation. What happens if a brand does not respect expectations?: In case of unsatisfactory performance, Major Virtual Tunnel will work together with your theme to identify the areas of improvement and optimize the experience, always maintaining an open dialogue. How the safety of visitors will be guaranteed?: Adequate security measures will be implemented to ensure a safe environment, including constant emergency and monitoring procedures of the exhibition areas. What is the potential visibility of my brand?: If only the 5% of the 2000 Daily visitors, with an average involvement rate of 1000 Photo views, they could be reached 36.500.000 Annual views of your brand! What is the importance of sustainability in this project?: Collaborating with a project that pursues sustainability objectives in line with the agenda 2030 United Nations, Your brronad will strengthen its reputation and will show commitment to responsible commercial practices. What is the environmental impact of the model?: The model reduces CO2 emissions by eliminating the transport of goods from warehouses to stores, contributing to a decrease in the overall carbon footprint of companies. How it contributes to reducing waste?: This approach minimizes the risks of invented and discarded products, also reducing the need for packaging and improving resource management. How optimizes the use of resources?: I encourage companies to produce only what is necessary, reducing the waste of materials and energy and optimizing the supply chains. How to promote sustainable innovation?: The management of direct shipments, typical of the no goods model in warehouse, stimulates companies to invest in ecological logistical solutions, such as electric vehicles and recyclable packaging, contributing to the protection of the environment. What is the final result in terms of sustainability?: This model improves operational efficiency and has a significant positive impact on environmental sustainability, making companies more responsible and attentive to the ecosystem. What are the technological risks and how I can mitigate them?: Technological risks can be represented by faults for AI and AR technologies. To mitigate these risks, Major Virtual Tunnel has implemented backup systems and continuous technical support, with an expert team of cyber technicians on site. What is the plan to manage crowding?: Access to Major Virtual Tunnel will be controlled through a booking system to manage the influx of visitors and will use timing for visits, avoiding excessive peaks. How to guarantee the sustainability of the project?: Major Virtual Tunnel will clearly communicate the sustainable practices adopted and involve your brand in ecological programs, demonstrating tangible results to earn consumer trust. How can I maintain the interest of visitors over time?: It will be essential to regularly update experiences and installations, collaborating with artists and designers to introduce new ideas and attractions. What is the probability of success of the project?: Considering our risks mitigation strategies, Major Virtual Tunnel's success percentage could be estimated between 80% and the 90%. Factors as innovation, Personalization and strategic positioning will contribute to this result. How the success of the project can be monitored?: The success of the project will be monitored through visitors' feedback, Analysis of interactions and turnout data. This information will allow to make continuous improvements and adaptations to maximize the effectiveness of strategies. What is the importance of continuous monitoring?: Continuous monitoring is essential to respond quickly to the needs of the public and optimize the experience. This approach helps to maintain the success percentage high and to guarantee long -term sustainability of the project. What kind of spaces will be available for brands?: Your brand will have a branded space and set up ad hoc, To increase the possibility of photo opportunities, and Brand’s visibility. This customization allows you to give greater visibility through all visitor social channels. What impact has the project on the neighborhood?: The project will redevelop an area in a state of abandonment, creating a positive and innovative aggregation space. This will increase the real estate value, will bring more visitors and stimulate local commercial activities. Furthermore, The constant cleaning of the area will improve public hygiene and the quality of life in the neighborhood. As the SME and Micro Companies supports the project?: Thanks to the economic sustainability of the retail model 4.0, The project offers SMEs and micro companies a unique opportunity for digitization and access to an innovative distribution channel, reducing costs up to 97% Compared to a traditional physical shop. How to get to Major Virtual Tunnel?: The location is central and well connected, with direct access to the M1 metro stop and several bus and tram lines. This makes Major Virtual Tunnel easily accessible for residents and visitors. Which types of content can customize on smart mirror?: Each brand can customize the avatar to, Insert product photos and videos and update information directly through the back-end, making the interaction unique and in line with the brand's message. My brand can organize dedicated events within the space?: Yes, Exclusive events can be organized, such as launching or presentations, involving visitors to the Major Virtual Tunnel and exploiting AR and AI technology to make the event even more interactive. You will have to contact the Major Virtual Tunnel team for information on costs and availability. How the privacy of users who interact with avatar is guaranteed?: The project adopts advanced security systems to protect personal data and guarantees that all interactions comply with GDPR regulations. What is the maintenance level necessary for smart mirror?: Major Virtual Tunnel technical team deals with regular maintenance, ensuring that each device works perfectly and updating the software in real time. How can I monitor the return on investment (ROI)?: Through the back-end system, Brands can access detailed statistics and reports on engagement, views and interactions, thus optimizing the campaigns based on the actual results. How the payment process for visitors works works?: Visitors can complete purchases through a dedicatedqr that report directly to the brand e-commerce, This facilitates the transaction directly from the brand, Without any kind of intermediation or cost of Major Virtual Tunnel. What are the plans for the expansion of the project in other cities?: At the moment, Major Virtual Tunnel is designed as a pilot in Milan, But feasibility studies are expected for future expansion in other strategic cities. What happens if the AR technology or to the problems presents?: In case of malfunction, The technical team is available 24/7 To promptly solve each problem, guaranteeing a fluid and uninterrupted experience for the brand and visitors. What are the duration of the participation contract?: The standard duration is of 12 months, But brands can choose between different duration options, with flexible contracts that allow longer test or partnerships, Based on the brand's objectives and needs. What are the costs associated with the personalization of avatars and screen?: Avatar customization costs depend on the level of customization required and the selected profile. There are basic and advanced options to meet different budget needs. The project includes training activities for the brand team?: The project offers an initial training for the brand team, teaching how to make the most of the major visual features and optimize content through the back-end. The brand can update content on real -time screens?: The back-end system allows immediate updates, allowing brands to modify or add in real-time content to always stay in step with the communication needs. How can the brand monitor the flow of visitors who interact with the screen?: The back-end provides detailed data on the number of interactions, The past time and product preferences, allowing a complete overview of visitors' engagement. Follow-up activities are planned to optimize the presence of the brand?: Yes, Major Virtual Tunnel offers reports and consultancy sessions to suggest improvements on the presence strategy, optimizing the experience based on the data collected. What happens if the brand is not satisfied with the experience?: In case of dissatisfaction, Major Virtual Tunnel works together with the brand to identify the improvement areas. Strategy and personalization review options are available. There is a guarantee of result in terms of visibility or sales?: While ensuring tools to maximize visibility, The results depend on the interaction of the public and the strategy adopted by the brand. However, The team supports the brand in optimizing the performance based on data. How the maintenance of major visual screenwriters is managed to avoid downntime?: The maintenance team is active 24/7 To ensure that each screen works at best, performing regular checks and software updates to avoid interruptions. It is possible to create an immersive experience for a specific brand campaign?: Yes, You can configure the major visuals for specific campaigns, such as product launch or temporary promotions, Using Avatar and unique content to maximize the impact. How can I reach the bathroom, C’E’ It is’ One here?: And , right , There is a bathroom on the left after the entrance to the left of the gallery. There are emergency exits?: The emergency exits are located at the exit of the corridors , You can't go wrong if you follow the tunnel path you will always find an exit. There are ATMs where to take cash?: The ATMs are numerous but you have to get out of the Major Virtual Tunnel , You will find several banks all equipped with ATM. Events are planned?: For now we have put the Greenfashionweek in a quote which is the sustainable fashion week but we have not yet set the date for the event. There are promotions?: Our beloved brands are setting up their spaces and we assume that they will surely make promotions for the benefit of customers and friends of the Major Virtual Tunnel. C’E’ A free or paid WiFi?: We are installing it , For now it is not available , We apologize for the inconvenience. You can provide me with indications to find other brands in the underpass?: We are still in the preparation of the space , It will be our care and interest to provide more’ indications to the most’ presto. Who among the brands offers sustainable products?: All brands that exhibit here at the Major Virtual Tunnel have spent selections of sustainability. The rands who have not passed our selections have been cassated , Therefore the answer and yes , The brands that exhibit at the Major Virtual Tunnel are largely sustainable. What measurements are taken to reduce the environmental impact?: As you can see in the Major Virtual Tunnel there are no goods . We do not put the goods on display, In English this expression is used , no goods in store , Therefore we do not use trucks that pollute the city thus saving CO2 emissions , In addition, our screen uses have a very low energy use , much less than a TV of 50 inches. How artificial intelligence works here?: We have been working with a large number of IT engineers for years scattered throughout the planet and we have finally managed to integrate artificial intelligence with the major virtual. Today our ability to answer all your questions has been setting in a performing way always taking into account that we are a wonderful immersive and enveloping environment at your service. There are relaxation spaces or lounges?: We are preparing comfortable environments for your relaxation . They will be ready for now for now we apologize that we cannot offer this service. My personal data are safe?: I can guarantee that no data will be captured by the Avatar , The questions and requests you will do will not be recorded. There are plans for other installations in other cities? : We are installing other major virtual centers such as the one you are visiting in other cities. There are news or technological updates planned in the future?: Our IT technicians are working to offer more’ updates to satisfy our customers in the most’ short time possible . Brands change periodically or they will always be the same?: The brands that are currently present are very happy to be here with us of the Major Virtual Tunnel but since there is a huge request to be able to exhibit in our concept we provide a continuous change of brands and brands every two months. I can book the tunnel for private or corporate events?: Certainly , For more information I suggest you contact our team through an email you will get asking for contact or ask me to speak with an operator. There are discounts or promotions available only for those who visit the tunnel?: Certainly , For more information I suggest you contact our team through an email you will get asking for contact or ask me to speak with an operator. I can participate in workshops or interactive activities?: We are working to organize workshops and interactive activities so that our customers can interact with each other. I can buy products here?: Absolutely yes, You can buy the product directly with me that you are simply interested in asking it. If I see something that interests me, I can order it directly?: Absolutely yes, You can buy the product directly with me that you are simply interested in asking it. I can receive personalized advice on the products on display?: Certainly and I add who better than me , your artificial intelligence, it could suggest you and advise you on the products on display , Obviously you always have the opportunity to ask me to connect with an operator . I can have more than one experience in one visit?: If you have time and desire you can talk to all the Avatars of the Major Virtual Tunnel to your liking. I can walk inside the tunnel freely or follow a path?: The customer of the Major Virtual Tunnel can’ go freely where he wants without limitations. Augmented reality changes if I come back several times or it is the same every time?: The immersive experience of the Major Virtual Tunnel will constantly change to not bore the user. Our task is to make our customers live a unique emotion by wrapping them with novelties and entertainment as they browse and talk to our avatars of the news of the world market as if they were in their living room. The experience can be guided or there are specific instructions?: Your avatar will guide your every request and question , Not being afraid we were planned to help you in all your requests. Avatars can respond in different languages?: And, right , Ask me in what language you prefer to talk to me and I will disable me for a few seconds to return to talk to you in the language you have chosen . It is possible to make a version of the vaotar or modify the appearance?: Yes , Surely yes but you absolutely must have the authorizations from our Major Virtual team that will be happy to help you. I can explore the experiences of different brands, or is dedicated to a single brand?: Here in the tunnel there are already a hundred brands , have the experience you want by speaking with the avatars of each brand without any problem. I can request information on a specific product on display here?: Companies and brands have all available an avatar set on their specific product. Believe me on the word that there is not’ better than having relevant and specific answers so detailed and precise on the products. I can interact with the avatars or the screens in specific ways (es. touching, speaking, Using the phone)?: We have equipped all the avatars of a handset in order to remedy the problem of background noises, We also thought that a touch screen was not necessary but if you had a specific request to communicate with the’ Avatar let us know. I can access content from home or I have to come here?: We are also providing for this possibility but probably from home you would not have an environment as immersive as in the major virtual tunnel. I can save or share the experience I am experiencing on social networks?: We would be very happy if you could share your experience on social media , We are studying a prize for our customers who post their Major Virtual Tunnel experiences , We hope to be able to make an idea shortly to gratify our users more’ Affectionate that post moments in the Major Virtual Tunnel.